# Fashion Boycott Guide

Updated October 10, 2026

Sportswear and clothing brands on the BDS boycott lists, why they are targeted, and ethical alternatives.

### Reebok BDS priority boycott

**Why listed:** Signed a 2025 sponsorship contract with the Israel Football Association, whose official leagues include teams in illegal settlements on occupied Palestinian land.

**Alternatives:** Veja; Other independent sneaker brands

**Source:** [BDS Movement](https://bdsmovement.net/Guide-to-BDS-Boycott)

## A boycott that won: Puma

Puma was a BDS priority boycott target for years over its sponsorship of the Israel Football Association, whose leagues include settlement teams. In December 2024 Puma ended the sponsorship, and BDS declared victory. The campaign is over and Puma is listed here as historical only.

### Puma Historical (campaign ended)

**Why listed:** HISTORICAL: BDS ran a global boycott until Puma ended its sponsorship of the Israel Football Association in December 2024. Kept here for reference; the campaign is over.

**Source:** [BDS Movement](https://bdsmovement.net/Guide-to-BDS-Boycott)

## Shopping tips

- Check sponsorship deals: sportswear boycotts usually target brands sponsoring complicit sports associations.
- Smaller independent labels are the easiest swap for boycotted sportswear giants.

## Frequently asked questions

### Why is Reebok boycotted?

Reebok signed a 2025 sponsorship contract with the Israel Football Association, whose official leagues include teams based in illegal settlements. It is an official BDS priority boycott target.

### Is Puma still boycotted?

No. Puma ended its Israel Football Association sponsorship in December 2024 after the BDS campaign, and the boycott call was lifted. It appears in the directory as a historical entry only.