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Any platform. Use averages per post.
Engagement Rate Calculator
Enter your follower count and your average interactions per post to get your engagement rate. The rate matters more than raw likes or follower counts, because it shows how much of your audience actually interacts with what you post.
-Engagement rate
-Benchmark
-Interactions per post
Rough scale: under 1% is low, 1 to 3% is average, 3 to 6% is good, over 6% is excellent. Small accounts often score higher.
The formula
Engagement rate = (likes + comments + saves + shares) divided by followers, times 100. Add up the average interactions on a typical post, divide by your follower count, and multiply by 100 to get a percentage.
Worked example
An account with 10,000 followers averaging 400 likes, 40 comments and 20 saves per post gets (400 + 40 + 20) / 10,000 x 100 = 4.6%. That sits in the good range.
Why the rate beats raw likes
Raw like counts mostly reflect audience size. An account with a million followers and 5,000 likes per post has a 0.5% rate, while a 20,000-follower account with 1,000 likes per post has 5%. The second account's audience is ten times more engaged, which is what brands pay for and what algorithms reward.
How to raise your rate
Post when your audience is online, ask questions that invite comments, and make content worth saving, like tutorials and lists. Reply to comments quickly: early replies signal the algorithm to show the post to more followers. Consistency beats virality, since the rate is computed from averages.
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Frequently asked questions
What is a good engagement rate?
As a rough guide: under 1% is low, 1 to 3% is average, 3 to 6% is good, and over 6% is excellent. Smaller accounts usually score higher because a tighter audience interacts more.
Should I measure per post or across my whole profile?
Per post, using averages. Add up the likes, comments, saves and shares on each of your last 10 to 20 posts, average them, then divide by followers. One viral post would distort a profile-wide total.
Do views count toward engagement rate?
Not in the standard formula, which uses interactions divided by followers. Some marketers use a views-based rate (interactions divided by views), which is useful for Reels and TikTok, but it answers a different question: how engaging the video was for the people who saw it.
Why is my engagement rate dropping?
The usual causes: your follower count grew faster than your active audience (old or inactive followers dilute the rate), you post less often, or the algorithm shows your posts to fewer followers. Audit ghost followers, post consistently, and check which formats still earn saves.
Does the rate work for TikTok and YouTube too?
Yes, the same formula applies anywhere you have a follower or subscriber count and countable interactions. On TikTok, shares and saves carry extra weight with the algorithm, so include them.